Logofolio - Apps & Software
This 'Logofolio' showcases three logos that I designed for different products at Design Interactive. Each logo is simple and unique. The icon for each logo is representative of characteristics of the product or software. An image in the above gallery has a description of each.
Sapphire Inn & Suites Branding Concept
Sapphire Inn & Suites is a fictional hotel concept. The idea was inspired by a rejected sketch from a different logo design project. I liked the idea and wanted to finalize it, and then go a step further and create branded materials to go along with it. I opted for a simple but elegant design. I like to think the Sapphire Inn & Suites would be a quaint, reserved urban getaway, a hidden gem in the rough.
The 2017-2018 winter has been my 5th winter living in Florida. I miss skiing so much during the winter months now, so I created some conceptual ski designs since I can't go hit the slopes. The design is inspired by landscape photography. The lighting can provide tons of gradation in color and create an awe inspiring sense of depth. The colors are representive of the balance of warm and cold.
BFDO 2016 Fundraiser Disc Design
This design was printed on a limited amount of discs, which were then sold to raise funds for the 2016 Buffalo Flying Disc Open.
Breakline Capital Logo
Logo designed for a financial consulting firm. Breakline, a fishing term, refers to a point of change in the structure of the subsurface.
Zoma Apparel Logo
Logo designed for an upcoming apparel line, and conceptual clothing mockups that utilize the logo in different colors and styles.
Buffalo Flying Disc Open - 2015
Logo design for the first annual Buffalo Flying Disc Open, a PDGA C Tier professional disc golf tournament. The design was printed on discs and t-shirts, which were then distributed to every player in the tournament, or sold as a fundraiser for the next year. I also created a few promo materials for the tournament, including a facebook banner image and flyer. The tournament is still running annually.
DOMINO BROTHERS CRAFT BREWERY
My older brother and I once both worked in the same craft beer store in Buffalo, NY. Over the years, school and then jobs brought us to different parts of the country, but I wanted to create a project that commemorates our love for craft beer and celebrates our roots. The bold, minimalistic packaging would stand out on the crowded shelves that we once knew all too well. To represent both myself and my brother, I needed a slogan that spoke to the nature of the product, as well as our namesake: Line em' up, knock em' down.
Emery Island Disc Golf Resort Concept
Emery Island is a concept for a resort based around one of my favorite outdoor activities, disc golf. It's name borrows from one of the courses near my hometown. This project started as a simple website mockup for a school project, but I loved the idea so much that I continued to work on it after and turned it into a full branding identity package, complete with ad campaign, video, and print collateral.
Horizon White Rum Concept
Horizon White Rum was a branding project targeted at the female demographic. I liked the idea that the horizon is infinite, it never ends. The 'H' in Horizon is shaped like an infinity symbol to reinforce that idea. I tied a bow in the same shape, photographed it, and composited it into the bottle mockup. The thoughtfulness, delicacy, and detail of the bow was meant to help the product stand out from others.
Harley Davidson Revolt concept
This goal of this project was to rebrand the Harley Davidson LiveWire electric motorcycle identity and create something that was more in line with their brand's traditional image and characteristics. I wanted to keep the rebellious, revolutionary aspects but add a 'spark' of electricity. REVOLT. A word that speaks to the rebellious nature of the product, and also hints at it's electric nature. I made a sleeker shape for the shield and used modern typography. I designed the shield logo to look strong, yet sleek if it were to be put on the side of the motorcycle. I hinted at electricity anywhere I could, including the bolts in the shield outline, and the tagline 'Spark A Revolution'.